1) Information on the collection of personal data and contact details of the data controller
1.1 We thank you for your visit and your interest. Below, we inform you about the processing of your personal data when you use our offer. Personal data is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Sérgio Lima Photography, e-mail: support@lenscape.pt. The data controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data. The recipient of any personal data is Sérgio Lima Photography. Transmission to third parties does not take place, unless otherwise indicated. Data will be transmitted to third parties to the extent that we are legally or contractually obliged to do so. To the extent that we transmit data to third parties, you can see this in the respective subsections of this data protection declaration (e.g. shipping service manager). Additionally, we also use contract processors. To the extent that personal data is transferred in the context of order processing, this is done on the basis of an order processing contract in accordance with Art. 28 GDPR.

2) Data recording when visiting our website
This website uses an SSL or TLS digital certificate for security reasons and to protect the transmission of personal data and other confidential content (such as requests or queries to the person responsible). You can verify that the connection is encrypted by the sequence “https://” and the padlock symbol present in the address bar of your web browser.
If you use our website for purely informational purposes, that is, if you do not register or send any other information, we exclusively collect the data that your browser transmits to our server (known as server log files). When you access our website, we only collect the data indicated below (technically necessary for us to display our website):
– Our visited pages
– Date and time of access
– Quantity of data sent in bytes
– The source or reference from which you visited the webpage
– Browser used
– Operating system used
– IP address used anonymously
The processing is carried out in accordance with article 6, paragraph 1, letter f of the GDPR, based on legitimate interests to improve the stability and functionality of our website. There is no transfer or other use of data. However, we reserve the right to review the log files at a later date if there is concrete evidence that suggests illegal use.

3) Cookies
To make visiting our website attractive and to enable the use of various functions, we use so-called cookies on various pages. In this case, they are small text files stored on your device. Some of the cookies we use are deleted when you end your browser session, that is, when you close your browser (so-called session cookies). Other cookies remain on your device and allow us or associated companies (third-party cookies) to identify your browser again the next time you visit (persistent cookies). When cookies are installed, they collect and process certain user data at an individual level, such as browser and location information, as well as IP addresses. Persistent cookies are automatically deleted at the end of a fixed period of time, which may vary depending on the cookie.
In part, cookies serve to facilitate the purchasing process by storing settings (such as saving the contents of a virtual shopping cart for a later visit to the webpage).
Whenever there is a processing of cookies implemented by us or personal data, this is carried out in accordance with the provisions of article 6, paragraph 1, letter b of the GDPR, as well as for the execution of the contract, or to safeguard our legitimate interests , as set out in article 6, paragraph 1, letter f of the GDPR, to offer better functionality on the website, as well as an effective and pleasant experience for the customer who visits our website.
In some cases, we collaborate with advertising companies that help us make our internet offer more interesting for you. For this purpose, cookies from associated advertising companies (third-party cookies) are also stored on your hard drive. When we collaborate with these associated advertising companies, you will be informed in detail and specifically in the following paragraphs about the application of this type of cookies and the scope of the information collected in each case.
Please note that you can configure your browser to receive information about the installation of cookies, decide in each case whether to accept them or block them in certain cases or in general. Each browser has a different way of managing cookie settings. Each browser’s help menu provides detailed information on how you can modify cookie settings.

4) Data processing for the execution of the contract
According to Art. 6 paragraph. 1 point b GDPR, personal data is still collected and processed if you provide it for the performance of a contract. The data that is collected depends on the data that is necessary for the processing of the contract. Generally, this includes the first name, last name, street, house number, zip code, city, email address, telephone number and, optionally, title and company name. In individual cases also bank details, the subject of the order and image data.
In this case, your data will be processed by us for the duration of the existing contractual relationship for the execution of the contract. After the end of the contractual relationship, your data will be stored by us for a further 3 years, based on legitimate interest. To the extent that there are legal archiving periods, the final storage period is based on the relevant specifications.

5) Establishment of contact
When contacting us (e.g. via the contact form or email), personal data is collected. Title, name, surname, email address and optionally phone number, order number and uploaded images are collected. Depending on the form or topic, more information is collected, as can be seen in the respective contact form. This data is stored and used exclusively to respond to your request or to contact you and the associated technical administration. The legal basis for data processing is our legitimate interests in accordance with Art. 6 Paragraph. 1 point f GDPR. If your contact is for the purpose of concluding a contract, the additional legal basis for data processing is Art. 6 (1) point b GDPR. In this case, your data will be processed by us for the duration of the existing contractual relationship, necessary for the execution of the contract. After the end of the contractual relationship with you, your data will be stored by us for a further 3 years, based on our legitimate interests. To the extent that there are legal archiving periods, the final storage period is based on the relevant specifications.

6) Use of your data for direct advertising
Your order data, as well as usage behavior on the newsletter and website are analyzed so that we can offer the best possible content. This could be, for example, information about prices or new products and, for example, sent as email notifications.
6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only data required to send newsletters by email is your email address. The introduction of other data is voluntary and is used to address you in a personalized way. To send newsletters, we use a method known as double opt-in. This means that we will only send the newsletter by email if you have expressly confirmed your agreement to the sending of newsletters. In this way, you will receive a confirmation email asking you to confirm that you wish to receive, from that moment on, newsletters after clicking on the respective link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with the provisions of article 6, paragraph 1, letter a of the GDPR. During the newsletter subscription process, we store the IP address registered by your internet provider, as well as the date and time of subscription, so that we can detect possible misuse of your email address. You can, at any time, unsubscribe from the newsletter by clicking on the newsletter link provided for this purpose or by sending the corresponding message to the person responsible mentioned at the beginning of this communication. After unsubscribing correctly, your email address will be immediately removed from our corresponding distribution list, unless you have given us your express consent to continue using your data or we reserve the right to use the data at all times. that is legally provided for, in which case you will be informed in this Data Protection Policy.
6.2 Sending email newsletters to current customers
If you provided us with your email address when purchasing products or services, we reserve the right to regularly send you email offers about products or services from our catalog similar to those previously purchased. In this sense, data processing is carried out exclusively on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6, paragraph 1, letter f of the GDPR. If you have refused to have your email address used for this purpose, no emails will be sent from us. You have the right to refuse, at any time and by written communication to the person responsible indicated at the beginning of this Data Protection Policy, that your email address be used for the advertising purposes indicated above. To do this, you only have to bear the costs of carrying out the communication, according to the basic tariff. After receiving your revocation communication, the use of your email address for advertising purposes will be modified.

7) Data processing for order processing
To process your order, we work together with several service providers, who support us in whole or in part in the execution of the contracts concluded. Certain personal data is transferred to these service providers in accordance with the following information. The personal data collected by us will be transmitted to the transport company responsible for delivery as part of contract processing, to the extent necessary for the delivery of the goods. We will transmit your payment details to the commissioned credit institution, as part of payment processing, if this is necessary for payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for data transfer is Art. 6 paragraph. 1 point b GDPR.

8) Marketing
8.1 Google Ads (Conversion Tracking) and Remarketing
We use Google Ads conversion tracking and remarketing on this website, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an online advertising system that allows us to promote and optimize our services and products.
Through Google Ads conversion tracking and remarketing, we can track specific user actions that occur after clicking on our Google Ads ad. This tool allows us to measure the effectiveness of our advertising campaigns, evaluate the success of various advertising measures and improve our website together with our advertising activities.
Ads are shown based on search queries on websites in the Google advertising network. Additionally, we use ad remarketing lists for search ads. This allows us to personalize search ad campaigns for users who have previously visited our website. Through these services, we may match our ads to certain search terms or show ads to previous visitors, for example, advertising services that visitors have viewed on our website. Therefore, we may display advertising based on your interests on other websites in the Google advertising network (such as “Google ads” on Google search or other websites).
During each visit to our website, where a Google Ads component is integrated, information about the actions you take is collected and transmitted to Google in order to evaluate the relevance and effectiveness of our advertisements. If you are signed in to Google at the same time, this information is directly linked to your Google account.
For conversion tracking, cookies are stored on your device, which expire after 30 days. You have the possibility to object to the storage of data for conversion tracking by deactivating the use of cookies in your browser settings.
The use of Google Ads conversion tracking and remarketing is only carried out with your explicit consent in accordance with Art. 6 Para. 1 lit. the GDPR. For more information about privacy at Google, visit: https://policies.google.com/privacy?hl=en.

8.2 Goal
We use the “Meta Conversion Tracking Pixel” as well as the Custom Audience Pixel on our website, provided by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Facebook)).
The Meta Conversion Tracking Pixel allows us to track user behavior after they have been redirected to our website by clicking on a Facebook ad, to measure the effectiveness of Facebook ads for statistical and market research purposes.
The Custom Audience Pixel is a small piece of JavaScript code that is integrated into all of our web pages and offers several functions for sending application-specific events and user-defined data to Facebook. We use this pixel to record information about how visitors use our website. The pixel captures and sends information about the user’s browser settings, a hashed version of the Facebook ID, and the URL visited to Facebook. This allows us to retarget our visitors for advertising purposes using Facebook ads, creating audience-oriented advertising.
The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook and we therefore inform you based on our knowledge. Facebook may associate this information with your Facebook account and also use it for its own advertising purposes in accordance with the Facebook Data Use Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.
These processes are only carried out if you have given your explicit consent in accordance with Art. 6 (1) lit. that of the GDPR. You can object to the collection of your data by Facebook Pixel or the use of your data to display Facebook ads by visiting the following address: https://www.facebook.com/settings?tab=ads.
We ensure the appropriateness of the data transfer to the third country, the USA, by agreeing to EU standard contractual clauses.

9) Google Analytics
On our websites, we use Google Analytics, a web analysis service provided by Google Ireland Limited (https://www.google.de/intl/pt/about/), Gordon House, Barrow Street, Dublin 4, Ireland ( “Google”). In this context, pseudonymous usage profiles are created and cookies are used (see section “Cookies”). The information generated by the cookie about your use of this website, e.g.
1. browser type/version,
2. the operating system used,
3. the referring URL (the previously visited page),
4. the host name of the accessing computer (IP address) and
5. server request time,
are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services associated with the use of the website and the Internet for market research purposes and the design of these Internet pages in accordance with the requirements . This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. IP addresses are anonymized so that attribution (IP masking) is not possible.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do so you may not be able to use the full functionality of this website.
These processing operations will only be carried out if you have given your express consent in accordance with the Art. 6 (1) lit. a GDPR.
Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing a browser add-on (https: //tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent collection by Google Analytics by clicking the following link: Disable Google Analytics. An opt-out cookie will be set, which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is saved on your device. If you delete cookies in this browser, you must set the opt-out cookie again.
You can view the Google Analytics privacy policy at: https://support.google.com/analytics/answer/6004245?hl=pt.

10) Google Tag Manager
We use the service called Google Tag Manager from Google. “Google” is a group of companies and consists of Google Ireland Ltd (service provider), Gordon House, Barrow Street, Dublin 4, Ireland, as well as Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA and other affiliated companies of Google LLC.
We have entered into an order processing agreement with Google. Google Tag Manager is an ancillary service and processes personal data only for technically necessary purposes. Google Tag Manager is responsible for loading other components, which in turn can collect data. Google Tag Manager does not access this data.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 Para. 1 lit. the GDPR.
Find more information about Google Tag Manager, as well as Google’s privacy policy, at: https://www.google.com/intl/de/policies/privacy/.

11) Rights of the person to whom the data relate
11.1 Applicable data protection law grants you comprehensive rights of data subjects (rights to information and intervention) in relation to the person responsible for processing your personal data, which we inform you about below:
– Right to information in accordance with Art. 15 GDPR: In particular, you have the right to access your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the period of intended storage or the anticipated period of storage, the criteria for determining the duration of storage, the existence of a right to rectification, erasure, restriction of processing, objection to processing, a complaint to a supervisory authority, the origin of your data if these have not been collected by us, the existence of automated decisions including profiling and, where applicable, significant information about the logic involved and the scope that concerns you and the desired effects of such processing, as well as your right to be informed of the guarantees provided in accordance with Article 46 GDPR for the transfer of your data to third countries;
Right to rectification in accordance with Article 16 of the GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of incomplete data stored by us;
– Right to erasure in accordance with Article 46 of the GDPR. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of art. 17 GDPR. 17th paragraph. 1 GDPR are complied with. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
– Right to restrict processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data, provided that the accuracy of your disputed data is verified, if you refuse to erase your data due to impermissible data processing and instead request the restriction processing your data, if you need your data to assert, exercise or defend legal claims, after we no longer need that data after the purpose has been achieved, or if you have lodged an objection for reasons of your particular situation, from that it is still unclear whether our legitimate reasons prevail;
– Right to information, in accordance with Art. 19 GDPR: If you have exercised your right to have the data controller correct, delete or limit processing, he is obliged to inform all recipients to whom personal data concerning you have been disclosed of this correction or deletion of the data or restriction on processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
– Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, current and machine-readable format or to request its transfer to another responsible person, insofar as this is technically feasible;
– Right to revoke the consent given in accordance with Art. 7 paragraph. 3 GDPR: You have the right to revoke your once-given consent to data processing at any time with effect for the future. In the event of revocation, we will delete the data in question without delay, unless further processing can be based on a legal basis for processing without consent. Revocation of consent will not affect the lawfulness of processing carried out on the basis of consent until revocation. Revocation can be made by sending a message to the contact details of the person responsible;
– Right of appeal under Article 77 of the GDPR: If you consider that the processing of personal data concerning you violates the GDPR, you have the right to appeal to a supervisory authority, in particular in the Member State where you reside, work or suspect of infringement, without prejudice to any other administrative or judicial remedy.

11.2 RIGHT TO OBJECT
IF, AS A CONSIDERATION OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO, AT ANY TIME, OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE, BASED ON YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING REASONS WORTHY OF PROTECTION FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT, AT ANY TIME, TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN EXERCISE THE CONTRADICTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION FOR DIRECT ADVERTISING PURPOSES.

12) Duration of personal data storage
The duration of personal data storage is determined by the respective legal retention period (e.g. commercial and tax retention periods). After expiry of this period, the corresponding data will be routinely deleted, as long as it is no longer necessary for the performance or initiation of the contract and/or there is no longer any legitimate interest on our part in further storage.

13) Changes to the data protection declaration
We reserve the right to occasionally adapt this data protection declaration so that it always complies with current legal requirements or to implement changes to our services in the data protection declaration, for example when introducing new services. The new data protection declaration will then be applied on your next visit.